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The technological challenges involved in managing customer retention programs are growing in complexity all the time. The answer lies in turnkey...

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Made to measure for the Swiss department store chain: Apteco data analysis and campaign management software and Microsoft CRM software form an...

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During Salesforce [email protected], DEFACTO X was recognized with the ISV partner Innovation Award for their Loyalty Engine Application for Salesforce.

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Chemnitz-based company prudsys AG, the market and technology leader for realtime personalization in omnichannel business, has now partnered with...

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This year, defacto realations presented itself once again under the umbrella brand of the DEFACTO X Group dmexco in Cologne.

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If there’s one thing we’ve learned from developing customer management concepts and strategies with our clients, it’s this: The idea that the customer...

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It’s time to get excited about Cologne! Key points...

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Erlangen, August 2, 2016. Mobile, social media, and permanent accessibility require completely new formats in marketing, in customer service, and when...

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defacto realations highlights the opportunities, challenges and experiences of Breuninger and Vorwerk when it comes to the implementation of...

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A consistent corporate focus on customers and the associated personalized attention on target groups is currently a topic of discussion. In this...

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Companies generate a wealth of data by the second. Typical examples include data from transactions (e.g. shopping carts), information from contacts...

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Keeping the customer in the focus of every campaign – that is what defines best practice. Yet do companies manage to establish a consumer life-cycle...

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