What we do
Our solutions

DEFACTO realations is your partner for successful customer management and the long-term enhancement of customer lifetime value.

DEFACTO realations achieves this by means of a portfolio of solutions and technologies in the sectors

  • Integrated Loyalty, Life Cycle and Campaign Management
  • Consumer Retention & Churn Prevention
  • Omni-Channel Consumer Experience Management
  • Cross-Channel Activation and Personalization
  • Consumer Intelligence (data science, real-time reporting & implementation advice)

Customer insights are a strategic foundation for customer-focused company management.

Comprehensive expertise, profound branch competencies:
The key aspects of activity at DEFACTO realations, its units and strategic partnerships are in the following sectors

  • Multichannel Retail
  • Vertical Fashion Retail
  • Fast Moving Consumer Goods (FMCG)
  • Automotive
  • Finance and Insurance
  • Publishing Houses
Our customers

Many well-known companies and brands rely on the services and support provided by DEFACTO realations.

The focus of our efforts is on establishing long-term and trustful customer relationships.

Extensive technical integration provides in-depth networking on the data and system levels, which constitutes the basis for a data or evidence-based consultation for the clients.

Global partner for development and operation of the direct-to-consumer strategy in omni-channel and along the customer lifecylce
Hugo Boss
Global partner for the development and operation of CRM
Charles Vögele
International partner for the customer loyalty program
Partner for the development and operation of the customer loyalty program plus CRM Activities
The KaDeWe Group
Partner for the development and operation of the customer loyalty program plus CRM Activities
Nescafé Dolce Gusto
Partner for the development and operation of the customer loyalty program
Service provider for the Customer Experience Support for Weber Grills
Vorwerk Deutschland
Customer management consultation/concept/technical concept
Logo Esprit Logo Karstadt Logo Weber
Logo Boss Logo THE KADEWE GROUP Logo adidas
Logo Charles Vögele Logo NESCAFÉ Dolce Gusto Logo VORWERK
Several core competencies in detail
Integrated Loyalty, Life Cycle and Campaign Management

Setting the “right” impulses in the course of the customer life cycle is one of the essential keys to consumer activation – DEFACTO realations delivers uplifts in CLV of 25% and more ...

Omni-Channel Consumer Experience Management

DEFACTO realations helps companies depict a suitable, activating experience that is interconnected with the consumer journey at every relevant brand or consumer touchpoint.

Consumer Intelligence

Big Data and Right Data – in cooperation with DEFACTO realations this creates the basis for comprehensive strategic decisions – in customer management and beyond …

Consumer Retention & Churn Prevention

DEFACTO realations identifies and activates consumers who are “on the jump” or who have moved away from the idea of a customer relationship – the interplay of conventional and new technologies such as RTA and RTB are very effective here …

Cross-channel Activation and Personalization

Together with the consistent customer-focused approach used by companies, the digital personalization in the context of customer dialog and the stringent, cross-channel activation of the consumer on the respectively relevant channel are becoming increasingly important …

Technologies and Tools
Technology expertise and tool offers

DEFACTO realations provides our customers’ Customer Lifetime Value Management with comprehensive technologies and tool competence as well as their own platforms as quick and efficient “enablers.” 

The services offered range from different technologies that have been built up or selected based on the Best-of-Breed approach.

more information:
They form the basis for the comprehensive data supply in all sectors and units involved in customer management. However, at the request of our customers they are also
  • for all operative CRM processes
  • for the operation of customer cards and loyalty programs
  • for multichannel campaign management
  • e-mail marketing and campaign management
  • analytics, reporting and BI
  • Big Data and Real Time applications (including RTA and RTB )
  • data maintenance and data cleansing

Depending on the requirements, the solutions are installed as services (SaaS/software as a service), as a hosted solution in our private cloud or as an on-premise solution in the clients’ data centers.

Technologies used and technology partners

We emphasize our ability to respond to the individual needs of the clients and the ability to respond with a higher connectivity or fit to the demands made by the existing infrastructure on the part of the customer. Our expertise therefore covers the technologies of the following providers:

  • Hadoop (HDFS)
  • Hive
  • Kafka
  • Storm
  • FastStats Discoverer
  • FastStats PeopleStage
  • Analytics Platform
  • Microsoft Dynamics
  • Microsoft SQL Server
  • Microsoft Sharepoint
  • Oracle Database
  • Java
  • Business-Discovery-Plattform
  • SAS Enterprise Miner
  • SAS Marketing Automation
  • SAS Customer Intelligence 360
  • Data Cleansing
  • Adobe Campaign
  • Recommendation engine
  • Scoring engine
  • Dynamic pricing

We have close ties and privileged partnerships with all the essential software suppliers (for example, membership in the Microsoft Inner Circle in 2014/2015) that provide privileged access to manufacturer resources (services, support, marketing and sales support).

Data protection and data security

Every sector meets the highest data protection and data security standards. This is confirmed by various certifications acquired in the past few years (for example, ISO 27001).


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Please feel free to contact us. Send us an e-mail or give us a call:
Am Pestalozziring 1-2
91058 Erlangen
T: +49 9131-9712-0
Leopoldstraße 53
80802 München
T: +49 89-2154 7093-0
Schanzenstraße 6-20
51063 Köln
T: +49 22 1-4744 105-0